Identify Email Manager Clickthrough
- John Mitchell
The Identify Email Manager Clickthrough Public Template has been designed specifically for use with Alterian Email Manager. This Template when used in our standard page tracking Rules looks for an Email recipient arriving on the page through one of our tracked links. It pulls out the identification value we provide in the URL, in this case a parameter called “dderh”, and we use this value to identify who it is.
This allows us to track the user from the Email onto the website and then onto conversions and other interactions.
The Template takes the query string and then identifies if a “dderh” parameter is available in the query string. If it exists we know it’s a very good identifier of an individual, after all it was derived from an email address. We take this parameter off of the query string and then create a field based upon it named “AlterianCX_emailhash”.
Input Data
Field | Description | Example |
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urlQuerystring |
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Field Mapping
Configuration
No configuration required
Output Fields
Field | Description | Example |
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urlQuerystring |
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AlterianCX_emailhash | Identifier provided by the track-email-manager-email or Track-Email Public Rules. Derived from the Email Address of the recipient this is a good identifier of an individual |
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