Event Queue - conversion

cxid

CXID as created by the use of the GET CXID Public Template

conversationid

Created by the GET CXID Public Template and used in billing

is known

Taken from the original call into the Rule. Is the information we have on this user enought to positively identify them

Y

business goal

What Business Goal does this Influencer Rule meet. Automatically Populated when a rule is mapped in the Opportunity Matrix.

Increasesales

opportunity group

For Future Use. Not Mandatory

opportunity name

For Future Use. Not Mandatory

event type

What type of event this Rule is. Influencer, Tracking or Conversion. Automatically Populated based on Event Queue used. In this case Conversion.

Conversion

channel

What Channel is this Rule running on, Web, Call Centre, POS etc. Passed through in the original call to Alterian Journey Orchestration

Web

initiative

What Inititative this Influencer Rule meets. Automatically Populated when a Rule is mapped in the Opportunity Matrix.

PersonalisePOS

initiative step

For Future Use

location

Taken from the original call into the Rule. What location this rule was called from. This allows the Journey Analytics to understand the Rules a individual has moved through.

acadiantravel.co.uk/sales/salespage1

rule name

Name of the Rule being called. Automatically Populated.

Sales Personalisation Offers

rule group

Then Rule Group the Rule was in if any when the rule was called. Automatically Populated.

Sales Offers Carousel

control group

Is the Individual (by CXID) exposed to this Rule in the Control Group for the Rule. Allows us to calculate success.

Y

priority score

If the Rule was called as part of a Rule Group what was the priority score of this the winning Rule. Automatically Populated.

12

event datetime

Date and time when the Rule was called. Automatically Populated.

cx decision

What CX Decision was passed through by the Rule

offer12, 1233, Gold

cx output step

For Future Use. Not Mandatory

cx engagement

Engagement score generated by this Rule. Populated automatically if the Engagement Score or Content Group Public Templates are used

4

The fields below are specific to the event queue - conversion public template. This Template should be used when collecting events linked to conversions.

Offer Code

Allows an Offer Code used by the user to be passed in with the event allowing better success calculations. Offer Code is provided by the Offer Lookup Public Template and will auto map if this Public Template is used.

birthday1

Offer Cost

Allows an Offer Cost to be passed in with the event allowing better success calculations. Offer Cost is provided by the Offer Lookup Public Template and will auto map if this Public Template is used.

Monetary Value

Primary way to indicating the success of the conversion- this may be a specific monetary amount if used as part of a sales process or an implied value if used for a conversion that does not naturally have a monetary value

Primary value

For Future Use. Not Mandatory

Secondary value

For Future Use. Not Mandatory

AlterianCX_defaultQueue

location of your reporting queue

cxqueue1

AlterianQueue_customerttributeTable

The Parameter (AlterianQueue_customerAttributeTable) can reference a Customer attribute table with the CXID as the key.

Once configured ,each time an event is passed to Alterian Journey Analyics any data from the Customer Attribute Table linked to the corresponding CXID will also be passed through in the same event .