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This allows us to track the user from the Email onto the website and then onto conversions and other interactions.
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The Template takes the query string and then identifies if a “dderh” parameter is available in the query string. If it exists we know it’s a very good identifier of an individual, after all it was derived from an email address. We take this parameter off of the query string and then create a field based upon it named “AlterianCX_emailhash”.
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