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Customer attribute data is predominately a single value. For example your age band will always have a single results as would your churn risk band. For a Persona you could be a “Red Wine Lover” and a “White Wine Lover”at the same time. Either Persona could be relevent for an offer you want to show or either could be a influence on the Journey the user may choose to take. As a result for the standard persona field we support the use of a delimited array field.
The Standard Persona field is called “AlterianCX_Persona” and this is how the Persona values are loaded into your Customer Attribute table. As a delimited pipe string normally pipe.
Example Persona value
| Code Block |
|---|
{
"CustomerID": "12458756",
"AlterianCX_Persona": "White wine Lover|Red wine Lover|New Visitor"
}
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