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Persona

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Activity Counter

the activity counter in the Personas screen will indicate how many events have been created for a specific persona. Personas with low or no activity are likely to be inactive and may necessitate adjustments to the data you are loading.

Enable and Disabling of Personas

While working with personas, you may find that some no longer align with your customer experience (CX) or marketing requirements. You can now disable personas which provides three functions:

  • Journey Playbooks - Removes the Persona from any Playbooks it is used in and will remove the Persona from the Personas selection helper and filters in Journey Playbooks

  • Switch Cases - Switch cases setup to use a Persona that has been set to invisible disabled will not be changed . The helpers to ensure existing switch cases continue to work. However the persona focused helper in the switch case will no longer provide the Invisible Persona disabled Personas as an option.

  • Personas screen - The default status filter of enabled will remove disabled personas from your view. This filter can be set to “all” to see enabled and disabled personas.

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