Set engagement score will apply a fixed value to the Engagement score for a user. This will overwrite any Engagement score that already exists so you should be careful in its use. The value could be defaulted or set via standard parameters.
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Last Seen During Period uses the up to date information generated by the Get CXID Public Template to allow you to switch on whether a person has been exposed to your brand over a period of time.
This could be used to provide specific messages and offers to re-engage with the users who are infrequent users of your brand.
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Input Data
Field | Description | Example | |
|---|---|---|---|
AlterianCX_cxidlastSeen | Provided by Get CXID | engagementScore | Field automatically created by Journey Orchestration and will auto-map |
Configuration
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Public template |
Configuration
Parameter | Description | Example | ||
|---|---|---|---|---|
engagementScore | The Value to set the engagement score to | 100 or -500 | ||
engagementScoreColumn | The name of the column where the engagement score is stored. By Default this is set to engagementScore and it should be left like this in the majority of cases. It is possible customers may want engagement scores linked to specific activities like a Sale. this functionality could allow an Sale Engagement Score to be created and stored. | engagementScoreLastSeen_Days | Branches if the user was last seen since this many days ago | 10 |
Processing
This tile template will take the AlterianCX_lastSeen from the CXID field in the flow and write into the required engagementScoreColumn a value as set in the engagementScoreGet CXID work out whether the user has been exposed to Alterian CX over the selected period and then allows two outputs for those that were seen over the period and those that were not.
Output Data
Field | Description | Example | AlterianCX_cxid | CXID |
|---|---|---|---|---|
engagementScore | Field automatically created by Journey Orchestration and will auto mapSeen During Period | Person has interacted with the brand via Alterian CX within the chosen period. 10 days in the example above. | ||
Not Seen During Period | Person has not interacted with the brand via Alterian CX within the chosen 10 days in the example above. |