Our customers wanted need to understand how engaged a specific user is with their brand. Engagement score provides this, allowing our users to generate a score that continously changes through interactions with Journey Orchestration Rules and the passage of time. This functionality is provided through two Public Templates.
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update engagement score will increment the existing Engagement score either up or down. The value could be defaulted or set via standard parameters. If a value does not exist the value here is set.
Reading the Engagement Score
read engagement score will read the current Engagement Score and add this into the Rule flow as a field that can be used by other tiles.
Where a Engagement Score value is set or updated the values are set against the CXID used in by the rule. As such these public templates can only be used in Rules where a Get CXID (which provides the CXID) has been used in the rule flow ahead of them.
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