Journey Orchestration provides a simple way to provide very targeted “decisions” allowing customer interaction points across a myriad of channels to provide an optimal experince for a user.
In almost all cases it’s information about the individual interacting in real time that allows the most highly optimised decisions.
One of the most common customer use cases we see is the ability to assess engagement and interest in specific elements of content or use of specific channels. Examples include looking at family holidays on a travel website or terms and conditions in a renewals-based business. Each allows us to apply intent and create offers that address this.
The Content Groups Management Public Templates has been designed to simplify this process.
The suite of Content Group Management Public templates have been designed to offer the following capabilities:
Manage your Content Groups in a centralised location - You can adjust your Content Groups in a single location benefiting initial tagging and future adjustments
Lookup the Content Group a specific page is in, enabling specific offers and an understanding of how many times it has been visited.
Count the Content Groups visited by Hour, Day, Total
Provide the “Top” Content Group over Hour, Day and Total
Understand which Content Groups a specific individual is interested in.
