Fields Required by Get CXID | Commonly mapped Fields | What is required | Mandatory or Not? |
AlterianCX_channelagentid1 | AlterianCX_channelagentid1 | First identification value | Mandatory* |
AlterianCX_channelagentid2 | AlterianCX_channelagentid2 | Second identification value | Not Mandatory* |
AlterianCX_channelagentid3 | AlterianCX_channelagentid3 | Third identification value | Not Mandatory* |
AlterianCX_isknown | AlterianCX_isknown | Is this identification value for a person known to the brand? | Mandatory |
AlterianCX_referrer | AlterianCX_referrer | The referer for the Invocation of this Rule | Not Mandatory |
AlterianQueue_location | urlPath | Where the Rule is being called from. For website tracking rules it’s often the urlPath taken from the page URL that should be used. | Mandatory |
Is Control | Is Control | Identifies whether the individual is in the Control Group for this Rule. | Automatic |
AlterianQueue_channel | AlterianQueue_channel | What Channel is using this Rule in this specific call | Mandatory |
AlterianQueue_position | AlterianQueue_position | Where within the Location the rule is being used. Top Banner, Hero banner, Footer banner all on the home page using the same rule. Rule Position identifies which one was using the Rule in this specific call. | Not Mandatory |
Fields Required by Get CXID | What is required |
|
AlterianCX_channelagentid1 | First identification value | Mandatory* |
AlterianCX_channelagentid2 | Second identification value | Not Mandatory* |
AlterianCX_channelagentid3 | Third identification value | Not Mandatory* |
AlterianCX_isknown | Is this identification value for a person known to the brand? This is not mandatory but has an impact on the reporting in Journey analytics if not provided. | Mandatory |
AlterianCX_referrer | The referer for the Invocation of this Rule | Not Mandatory |
AlterianQueue_location | Where the Rule is being called from. For website tracking rules it’s often the urlPath taken from the page URL that should be used. | Mandatory |
Is Control | Identifies whether the individual is in the Control Group for this Rule. | Automatic |
AlterianQueue_channel | What Channel is using this Rule in thei specific call | Mandatory |
AlterianQueue_position | Where within the Location the rule is being used. Top Banner, Hero banner, Footer banner all on the home page using the same rule. Rule Position identifies which one was using the Rule in this specific call. | Not Mandatory |
Notes:
At least one Channelagentid should be populated. If you do not provide a Channelagentid the Get CXID Tile will generate its own random value to provide a conversation metric. This will have an impact on the number of conversations generated, increasing numbers significantly and therefore providing an accurate alternative identification value should be a focus.
Example Website Browsing |
| Value |
AlterianCX_channelagentid1 | First identification value | Cookie ID |
AlterianCX_channelagentid2 | Second identification value | |
AlterianCX_channelagentid3 | Third identification value | |
AlterianCX_isknown | Is this identification value for a person known to the brand? | N |
AlterianCX_referrer | The referer for the Invocation of this Rule | |
AlterianQueue_location | Where the Rule is being called from. For website tracking rules it’s often the urlPath taken from the page URL that should be used. | /SalesProcess/Confirmation |
Is Control | Identifies whether the individual is in the Control Group for this Rule. | |
AlterianQueue_channel | What Channel is using this Rule in thei specific call | Web |
AlterianQueue_position | Where within the Location the rule is being used. Top Banner, Hero banner, Footer banner all on the home page using the same rule. Rule Position identifies which one was using the Rule in this specific call. |
Notes
Cookie ID is provided and fed into the Rule. This does not identify the user so the is known flag is N for unknown.
Web referer is provided in the call as a field
Example Website Login |
| Value |
AlterianCX_channelagentid1 | First identification value | Email Address |
AlterianCX_channelagentid2 | Second identification value | Cookie ID |
AlterianCX_channelagentid3 | Third identification value | |
AlterianCX_isknown | Is this identification value for a person known to the brand? | Y |
AlterianCX_referrer | The referer for the Invocation of this Rule | |
AlterianQueue_location | Where the Rule is being called from. For website tracking rules it’s often the urlPath taken from the page URL that should be used. | /lCustomerlogin/loginsuccess |
Is Control | Identifies whether the individual is in the Control Group for this Rule. | |
AlterianQueue_channel | What Channel is using this Rule in thei specific call | |
AlterianQueue_position | Where within the Location the rule is being used. Top Banner, Hero banner, Footer banner all on the home page using the same rule. Rule Position identifies which one was using the Rule in this specific call. |
Notes
User logs in to website, as part of process they provide an Email Address and on login the website can pass through Customer ID and also the Cookie ID.
Both Email Address and Customer ID highlight fields that adequately identify a person so the is known flag is set as Y for each.