Knowing how an interaction started is very useful. It allows you to personalise the experiance making it as relevent relevant as possible. It also allows retrospective investigations into journeys. For instance, how do customers arriving from the monthly newsletter or twitter journey through your website compared to those arriving directly. Could you improve the interactions to ensure thet they find what they want at the end of the Journey.?
To meet this goal, we need to understand better how people arrived. To assist with this, we have created a Public Rule that can be used throughout our customers marketing, CX and social campaigns.
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