Knowing how an interaction with your brand started is very useful. It allows you to personalise the experiance experience making it as relevant as possible. It also allows retrospective investigations into differences in journeys. For instance, how do customers arriving from the monthly newsletter or Twitter journey through your website compared to those arriving directly. Could you improve the interactions to ensure they find what they want at the end of the Journey?
To meet this goal, we need to understand better how people arrivedarrive. To assist with this, we have created a Public Rule that can be used throughout our customers marketing, CX and social campaigns.
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Tracking opens
At a minimum are required through the Campaign and the Recipient (Email Address) are required. Both of these fields will be available via your ISP as elements of personalisation. This URL is linked to the calling of a 1x1 pixel gif that is provided back when called.
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Open Tracking | Required | Description | Maps to… |
|---|---|---|---|
| Mandatory | Alterian CX Rule URL | |
| Mandatory | Campaign name. With eventtype “Open” or “Click” this automatically maps to AlterianQueue_Location | AlterianQueue_Location |
| Mandatory | Recipient or other identifier like , for example Twitter handle. Often Email Address is used when tracking emails. This is exported outputs as the field AlterianCX_channelagentid1 by the Email and Social Input to allow automatic mapping. | AlterianCX_channelagentid1 |
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Link&channel=email Tracking | Required | Description | Maps to… |
|---|---|---|---|
| Mandatory | Alterian CX Rule URL | |
| Mandatory | Campaign name. With eventtype “Open” or “Click” this automatically maps to AlterianQueue_Location | AlterianQueue_Location |
| Mandatory | Recipient or other identifier like , for example Twitter handle. Often Email Address is used when tracking emails. This is exported outputs as the field AlterianCX_channelagentid1 by the Email and Social Input Public Template to allow automatic mapping. | AlterianCX_channelagentid1 |
&link=hotelscaribbean | Optional | Identification of the link in the email being clicked upon. This allows you to differenciate between multple multiple links with the same redirect URL. | AlterianQueue_Position |
&channel=email | Optional | This will default to email via a parameter called defaultChannel in the Email and Social Input. If you are calling the same rule via multiple channels the channel can be supplied as a parameter in the querystring. | |
| Mandatory | This is is the location that the person clicking will be redirected to. The existence of this parameter informs the Rule that this is NOT a request for open tracking. The redirect URL should be URL encoded. |
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