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Alterian Real-Time CX platform in full. This encompasses Dynamic Decision Engine with Journey Orchestration as the web based user interface above it. Depending on your solution configuration it may also include:
Journey Analytics
Opportunity Matrix
CX Journey Orchestration and Journey Analytics and may include, Journey Playbooks, Opportunities and the Dashboards
Dynamic Decisions Engine (DDE)
The backbone of the Alterian Real-Time CX platform. This solution underpins the Journey Orchestration functionality. DDE stores the Templates and Rules and is where the Rules are invoked. The Structure structure of DDE is used in Journey Orchestration to separate and control Rule and Template use.
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Journey Orchestration allows you to create and control Rules running within Dynamic Decisions Engine. You can load Templates, create, edit, test, run and report on Rules. Journey Orchestration is an easy to use UI sitting upon the powerful millisecond Rule management provided by Alterian Dynamic Decisions Engine. Journey Orchestration provides the creation and control functions whilst DDE provides the structure, Rule calling mechanisms and performancerules to make CX and Marketing decisions in real time. These rules are created from one or more templates. New templates can be created and then loaded in. These can be added to your rules to expand the capacity of the rules to do more.
Rules can be tested and the results reviewed before putting live.