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What we are not able to understand is whether the interactions they were exposed to or the Journey they were on were beneficial for the user or influential on to behaviour.

It may have been the most popular Journey path… but it may have been an appalling experience for those on going through it.

From a customer experience perspective you need to understand how your customers feel about your brand generally and how they feel about the interactions they have just had.

To help with this we provide a simple way to gather qualitative satisfaction information on the interactions and Journeys they experience.

This can be used in the reporting and can be used to make Rules more targeted.

We also provide ways for those creating the surveys to understand whether they should be asking for feedback or not.

We provide three Public templates to service these requirements.

	Public Templates	What it does	Templates it Requires
Image Added	write satisfaction score	Takes a satisfaction score (e.g. 1 to 5 stars) and convert it into a 0-100 value, stashing this into the cache for this CXID
Image Added	read satisfaction score	Read the satisfaction score (a 0-100 value) and the date that it was last changed for this CXID	write satisfaction score A score must have been written for the CXID
Image Added	can show satisfaction survey	Switch based on how recently we asked for the named satisfaction survey	write satisfaction score A score must have been written for the CXID