The track-web Public Rule helps our customers to understand where people are are interacting and what content they are being exposed to.
The track-web-with-conversions Rule provides this same functionality but also allows the easy recording of “conversions” on your site.
Conversions are an important function in Alterian CX. Conversions let us understand whether people are purchasing, looking at the correct content on your site, signing up to your newsletter or downloading a PDF. Anything that demonstrates the successful end to a customer journey could be considered a conversion.
Conversions can be linked to Business Goals and Initiatives and ultimately these demostrate whether the Customer Experience and marketing programmes you are running actually make a difference.
The track-web-with-conversions allows the user to setup locations (pages) as conversions and trigger a Conversion event type for them. You can also pass through a Conversion value to enable you to ascertain the monetary benefit the conversion is providing.
Are they looking for help information? Can we provide tailored suggestions on other products they may like or upgrades or complimentary products to ones they already have? Can we provide a smoother process through the website to achieve the goals they came to the website today to achieve?
Knowing what they are doing and experiencing now helps us to understand what they are trying to do.
To meet this goal, we have created a Public Rule that can be used throughout our customers websites and beyond that identifies the Categories being looked at, updates the engagement score based on the content they were exposed to and provided page movement information for Journey Analytics.
Simply copy the track-web Rule from the Public Client into your Client to start using it.
This Public Rule has a dependency on a Category Management Rule. You will need to create one if one does not alrady exist. More information can be found in the Catergory Management Public Template help.
Tile | Customer Created or Public Template | Purpose | More Information | |
|---|---|---|---|---|
1 | Parse Webdata | Customer Created or Public Template | Provides an API endpoint that allows the Category Management System (Or a website Javascript tag) to call the Rule. Simply provide the fields the Parse Webdata tile requires. This would be required if you needed fiedls not provided by the Realtime Input Public Template below. | |
1 | Realtime Input | Public Template | Provides an API endpoint that allows the Category Management System (Or a website Javascript tag) to call the Rule. Provides just the key fields required for a Tracking Rule to work. | |
2 | Get CXID | Public Template | Identifies the individual browsing | |
3 | Category Lookup | Public Template | Identifies the current page Category against a list of Categories previously configured in a Category Management Rule. It passes back information on the Category of this page and any linked engagement scores. The Tile and this Public Rule is dependent on the the Category Management Rule, a centralised location where Categories can be configured. You will need to create this Rule to allow this Public Rule to work. | Dependency Category Group Management Rule |
4 | Update Category Group Count | Public Template | Takes the Category information provided by the Category lookup and updates the Category activity results for this individual based on the information passed in. | |
5 | Update Engagement Score | Public Template | Takes the Engagement score from the Category Lookup (Based on the Category Group visited) and increments or decrements the individuals Engagement score based on the given value. Over time this will provide a clear indication on how engaged the Individual is with the Brand. | |
6 | Track Location | Public Template | Identifies the location and passes this into the event data so the Journey analytics solution can understand how Individuals are moving through the Website and look to understand that they may be trying to achieve. The Track Location Event queue identifies this Rule as a Tracking Rule. | |
7 | Write to Log | Public Template | Provides logging to ensure the rule is working correctly. |