gKnowing how an interaction started is very useful. It allows you to personalise the experiance making it as relevent as possible. It also allows retrospective investigations into journeys. For instance how do customers arriving from the monthly newsletter or twitter journey through your website compared to those arriving directly. Could you improve the interactions to ensure thet find what they want at the end of the Journey.
To meet this goal, we need to understand better how people arrived. To assist with this we have created a Public Rule that can be used throughout our customers marketing, CX and social campaigns.
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Tile | Customer Created or Public Template | Purpose | More Information | |
|---|---|---|---|---|
1 | Email and Social Input | Public Template | Allows the creation of a Rule that either tracks the email open or tracks the click of a link depending on the data provided | |
2 | Get CXID | Public Template | Identifies the individual browsing | |
3 | Redirect Ouput | Public Template | Simply provides a output back to the calling system that a redirect has occured | |
5 | Update Engagement Score | Public Template | Increments the Engagement score. By default it is incremented by 1 each time this Rule is run by a user. those Those clicking on multiple links will quickly increasee engagement. | |
6 | Track Location | Public Template | ||
7 | Write to Log | Public Template | Provides logging to ensure the rule is working correctly. |