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Tile

Customer Created or Public Template

Purpose

More Information

1

Email and Social Input

Public Template

Allows the creation of a Rule that either tracks the email open or tracks the click of a link depending on the data provided

Email and Social Input

2

Get CXID

Public Template

Identifies the individual

Get CXID

3

Redirect Ouput

Public Template

Simply provides a output back to the calling system that a redirect has occuredoccurred

redirect output

5

Update Engagement Score

Public Template

Increments the Engagement score. By default it is incremented by 1 each time this Rule is run by a user. Those clicking on multiple links will quickly increasee increase engagement.

Update Engagement Score

6

Track Location

Public Template

Track Location

7

Write to Log

Public Template

Provides logging to ensure the rule is working correctly.

Write to Log

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Link&channel=email Tracking

Required

Description

Maps to…

https://acadiantravel.dde.alterian.net/invoke/prod/acadiantravel/track-email

Mandatory

Alterian CX Rule URL

?campaign=Newsletter_Jan_2021

Mandatory

Campaign name. With eventtype “Open” or “Click” this automatically maps to AlterianQueue_Location

AlterianQueue_Location

&recipient=someone@isp.com

Mandatory

Recipient or other identifier, for example Twitter handle. Often Email Address is used when tracking emails. This outputs as the field AlterianCX_channelagentid1 by the Email and Social Input to allow automatic mapping.

AlterianCX_channelagentid1

&link=hotelscaribbean

Optional

Identification of the link in the email being clicked upon. This allows you to differenciate differentiate between multiple links with the same redirect URL.

AlterianQueue_Position

&channel=email

Optional

This will default to email via a parameter called defaultChannel in the Email and Social Input. If you are calling the same rule via multiple channels the channel can be supplied as a parameter in the querystring.

email

&redirect=http%3A%2F%2Fwww.acadiantravel.co.uk%2Fcaribbeanhotels-bestof

Mandatory

This is is the location that the person clicking will be redirected to. The existence of this parameter informs the Rule that this is NOT a request for open tracking. The redirect URL should be URL encoded.

http%3A%2F%2Fwww.acadiantravel.co.uk%2Fcaribbeanhotels-bestof