A list of the terms and functional areas with Alterian’s Real-Time CX platform.
Alterian Real-Time CX platform
Alterian Real-Time CX platform in full. This encompasses Dynamic Decision Engine with Journey Orchestration as the web based user interface above it. Depending on your solution configuration it may also include:
Journey Analytics
Opportunity Matrix
Business Information Reports
Dynamic Decisions Engine (DDE)
The backbone of the Alterian Real-Time CX platform. This solution underpins the Journey Orchestration functionality. DDE stores the Templates and Rules and is where the Rules are invoked. The Structure of DDE is used in Journey Orchestration to separate and control Rule and Template use.
Journey Orchestration
Journey Orchestration allows you to create and control Rules running within Dynamic Decisions Engine. You can load Templates, create, edit, test, run and report on Rules. Journey Orchestration is an easy to use UI sitting upon the powerful millisecond Rule management provided by Alterian Dynamic Decisions Engine. Journey Orchestration provides the creation and control functions whilst DDE provides the structure, Rule calling mechanisms and performance.