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Alterian CX helps our customers make the most relevent relevant and most advantageous CX decisions in the moment. In a website or call centre setting this is simple. We adjust the message for each user interaction in the channel.

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The images and links are driven from the Offer Management Rule providing timed offers, quotas and other benefits. Simply setup the Dynamic Content Public rule, and link to it from the links in your email , and adjust your Offer Management rule accordingly.

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Tile

Customer Created or Public Template

Purpose

More Information

1

Dynamic content Input

Public Template

Allows the creation of a Rule that either tracks the email open or tracks the click of a link depending on the data provided. The key difference between this and the Realtime Input template is that the data is passed via the URL querystring instead of the body of a HTTP POST. This allows it to be embedded into links contained in an email, social media post or web page without any requirement for JavaScript

Dynamic content Input

2

Get CXID

Public Template

Identifies the individual

Get CXID

3

Offer Lookup

Public Template

Looks up the offer and provides back the corresponding Images URL and link

Offer Lookup

Offer Management

3

Redirect Ouput

Public Template

Simply provides a output back to the calling system that a redirect has occurred

redirect output

5

Update Engagement Score

Public Template

Increments the Engagement score. By default it is incremented by 1 each time this Rule is run by a user. Those clicking on multiple links will quickly increase engagement.

Update Engagement Score

6

Track Location

Public Template

Tracks that this interaction occured.

Track Location

7

Write to Log

Public Template

Provides logging to ensure the rule is working correctly.

Write to Log

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Field

Description

Example

AlterianCX_channelagentid1

Recipient is changed to AlterianCX_channelagentid1 so it maps easily with the Get CXID

someone@isp.com

AlterianQueue_position

Link is changed to AlterianQueue_position so it maps easily with the Get CXID

forrestor_wave_leader

AlterianQueue_location

Taken from Campaign concatenated with emailEventType

Newsletter Jan 2021-click

AlterianQueue_referrer

Taken from Referrer

 

AlterianQueue_channel

channel utilising this Rule. This will default to Email if this is not provided in the input data or changed in the parameter

email

ClientIP

IP address of the recipient, automatically created

109.151.137.25

campaign

Campaign name provided by the Input request

Newsletter Jan 2021

emailEventType

Either Click or Open when concatenated with campaign forms the AlterianQueue_location

click

message

Automatically added

 

redirect

Where a tracking link is required this is the URL of the page the link should redirect to.

https://www.alterian.com/real-time-customer-experience-platform/forrester-wave-leader/

loopcount

Automatically added

 

Rule Group

Automatically added

 

Rule Type

Automatically added by Alterian queues

 

Sequence Number

Automatically added

 

Time Stamp

Automatically added

 

Trace

Automatically added

 

Is Control

Standard Is Control flag will be mapped by the Get CXID