Alterian CX helps our customers make the most relevent relevant and most advantageous CX decisions in the moment. In a website or call centre setting this is simple. We adjust the message for each user interaction in the channel.
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The images and links are driven from the Offer Management Rule providing timed offers, quotas and other benefits. Simply setup the Dynamic Content Public rule, and link to it from the links in your email , and adjust your Offer Management rule accordingly.
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Tile | Customer Created or Public Template | Purpose | More Information | |
|---|---|---|---|---|
1 | Dynamic content Input | Public Template | Allows the creation of a Rule that either tracks the email open or tracks the click of a link depending on the data provided. The key difference between this and the Realtime Input template is that the data is passed via the URL querystring instead of the body of a HTTP POST. This allows it to be embedded into links contained in an email, social media post or web page without any requirement for JavaScript | |
2 | Get CXID | Public Template | Identifies the individual | |
3 | Offer Lookup | Public Template | Looks up the offer and provides back the corresponding Images URL and link | |
3 | Redirect Ouput | Public Template | Simply provides a output back to the calling system that a redirect has occurred | |
5 | Update Engagement Score | Public Template | Increments the Engagement score. By default it is incremented by 1 each time this Rule is run by a user. Those clicking on multiple links will quickly increase engagement. | |
6 | Track Location | Public Template | Tracks that this interaction occured. | |
7 | Write to Log | Public Template | Provides logging to ensure the rule is working correctly. |
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Field | Description | Example |
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AlterianCX_channelagentid1 | Recipient is changed to AlterianCX_channelagentid1 so it maps easily with the Get CXID | |
AlterianQueue_position | Link is changed to AlterianQueue_position so it maps easily with the Get CXID | forrestor_wave_leader |
AlterianQueue_location | Taken from Campaign concatenated with emailEventType | Newsletter Jan 2021-click |
AlterianQueue_referrer | Taken from Referrer |
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AlterianQueue_channel | channel utilising this Rule. This will default to Email if this is not provided in the input data or changed in the parameter | |
ClientIP | IP address of the recipient, automatically created | 109.151.137.25 |
campaign | Campaign name provided by the Input request | Newsletter Jan 2021 |
emailEventType | Either Click or Open when concatenated with campaign forms the AlterianQueue_location | click |
message | Automatically added |
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redirect | Where a tracking link is required this is the URL of the page the link should redirect to. | https://www.alterian.com/real-time-customer-experience-platform/forrester-wave-leader/ |
loopcount | Automatically added |
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Rule Group | Automatically added |
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Rule Type | Automatically added by Alterian queues |
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Sequence Number | Automatically added |
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Time Stamp | Automatically added |
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Trace | Automatically added |
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Is Control | Standard Is Control flag will be mapped by the Get CXID |
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