dynamic-content-offer-based - Dynamic Content
- Ben Clark
Alterian CX helps our customers make the most relevant and most advantageous CX decisions in the moment. In a website or call centre setting this is simple. We adjust the message for each user interaction in the channel.
What happens when an email is sent out? The message may have been the most relevant message when the email was sent but two to three hours later the message could be out of date, no longer optimal or just plain wrong.
The Dynamic Content Public Rule allows our customers to provide optimal Images and related links each time the image is called. This means you can change images in a live email with the offer changing with each open or refresh if the optimal message changes.
The images and links are driven from the Offer Management Rule providing timed offers, quotas and other benefits. Simply setup the Dynamic Content Public rule, and link to it from the links in your email and adjust your Offer Management rule accordingly.
| Tile | Customer Created or Public Template | Purpose | More Information |
|---|---|---|---|---|
1 | Dynamic content Input | Public Template | Allows the creation of a Rule that either tracks the email open or tracks the click of a link depending on the data provided. The key difference between this and the Realtime Input template is that the data is passed via the URL querystring instead of the body of a HTTP POST. This allows it to be embedded into links contained in an email, social media post or web page without any requirement for JavaScript | |
2 | Get CXID | Public Template | Identifies the individual | |
3 | Offer Lookup | Public Template | Looks up the offer and provides back the corresponding Images URL and link | |
3 | Redirect Ouput | Public Template | Simply provides a output back to the calling system that a redirect has occurred | |
5 | Update Engagement Score | Public Template | Increments the Engagement score. By default it is incremented by 1 each time this Rule is run by a user. Those clicking on multiple links will quickly increase engagement. | |
6 | Track Location | Public Template | Tracks that this interaction occured. | |
7 | Write to Log | Public Template | Provides logging to ensure the rule is working correctly. |
Configuration
Input data
Field | Description | Example |
|---|---|---|
ClientIP | IP address of the individual opening or clicking on the email. This is automatically populated by Alterian CX so does not need to be manually added. | 109.151.137.25 |
recipient | Recipient email address, this is normally easily provided by using the personalisation options your ESP provides. | |
content |
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campaign | Campaign name | Newsletter Jan 2021 |
link | Name of the link which maps to position in the tracking | forrestor_wave_leader |
channel | Channel utilising this Rule. This will default to Email if this is not provided in the input data or changed in the parameter | |
Action |
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referrer |
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Configuration
Field | Description | Example |
|---|---|---|
Default response type | The content type for default responses | text/plain |
Default response value | The default value to be returned for control subjects etc. | Default Value |
Rule Timeout | Rule execution timeout in ms - after this, the Timeout response will be returned instead of the rule output | 2000 |
Timeout response | Response to return in the event of the rule timing out | Timeout |
defaultChannel | This template has been created to allow links of all types to be tracked with Alterian CX. Email is the default value added as this is the most commonly used. This can also be used to track other social media. The channel can be added into the query or the parameter can be changed to change the channel using the Rule. |
Output Data
Field | Description | Example |
|---|---|---|
AlterianCX_channelagentid1 | Recipient is changed to AlterianCX_channelagentid1 so it maps easily with the Get CXID | |
AlterianQueue_position | Link is changed to AlterianQueue_position so it maps easily with the Get CXID | forrestor_wave_leader |
AlterianQueue_location | Taken from Campaign concatenated with emailEventType | Newsletter Jan 2021-click |
AlterianQueue_referrer | Taken from Referrer |
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AlterianQueue_channel | channel utilising this Rule. This will default to Email if this is not provided in the input data or changed in the parameter | |
ClientIP | IP address of the recipient, automatically created | 109.151.137.25 |
campaign | Campaign name provided by the Input request | Newsletter Jan 2021 |
emailEventType | Either Click or Open when concatenated with campaign forms the AlterianQueue_location | click |
message | Automatically added |
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redirect | Where a tracking link is required this is the URL of the page the link should redirect to. | https://www.alterian.com/real-time-customer-experience-platform/forrester-wave-leader/ |
loopcount | Automatically added |
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Rule Group | Automatically added |
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Rule Type | Automatically added by Alterian queues |
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Sequence Number | Automatically added |
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Time Stamp | Automatically added |
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Trace | Automatically added |
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Is Control | Standard Is Control flag will be mapped by the Get CXID |
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