Dynamic Content Input
- Ben Clark
- Dave Parsons
Alterian CX will help our customers make the most relevent and most advantageous CX decisions in the moment. In a website or call centre setting this is simple. We adjust the message as the user interacts in the channel.
What happens when an email is sent out? The message may have been the most relevant message when the email was sent but two to three hours later the message could be out of date, no longer optimal or just plain wrong.
The Dynamic Content Public Template and linked Public Rule allows our customers to provide optimal Images and related links each time the image is called. This means you can change images in a live email with the offer changing with each open or refresh if the optimal message changes.
The images and links are driven from the Offer Management Rule providing timed offers, quotas and other benefits. Simply setup the Dynamic Content rule, add the links to your email, and adjust your Offer Management rule accordingly.
Input data
Field | Description | Example |
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ClientIP | IP address of the individual opening or clicking on the email. This is automatically populated by Alterian CX so does not need to be manually added. | 109.151.137.25 |
recipient | Recipient email address, this is normally easily provided by using the personalisation options your ESP provides. | someone@isp.com |
content |
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campaign | Campaign name | Newsletter Jan 2021 |
link | Name of the link which maps to position in the tracking | forrestor_wave_leader |
channel | Channel utilising this Rule. This will default to Email if this is not provided in the input data or changed in the parameter | |
Action |
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referrer |
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Configuration
Field | Description | Example |
|---|---|---|
Default response type | The content type for default responses | text/plain |
Default response value | The default value to be returned for control subjects etc. | Default Value |
Rule Timeout | Rule execution timeout in ms - after this, the Timeout response will be returned instead of the rule output | 2000 |
Timeout response | Response to return in the event of the rule timing out | Timeout |
defaultChannel | This template has been created to allow links of all types to be tracked with Alterian CX. Email is the default value added as this is the most commonly used. This can also be used to track other social media. The channel can be added into the query or the parameter can be changed to change the channel using the Rule. |
Output Data
Field | Description | Example |
|---|---|---|
AlterianCX_channelagentid1 | Recipient is changed to AlterianCX_channelagentid1 so it maps easily with the Get CXID | someone@isp.com |
AlterianQueue_position | Link is changed to AlterianQueue_position so it maps easily with the Get CXID | forrestor_wave_leader |
AlterianQueue_location | Taken from Campaign concatenated with emailEventType | Newsletter Jan 2021-click |
AlterianQueue_referrer | Taken from Referrer |
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AlterianQueue_channel | channel utilising this Rule. This will default to Email if this is not provided in the input data or changed in the parameter | |
ClientIP | IP address of the recipient, automatically created | 109.151.137.25 |
campaign | Campaign name provided by the Input request | Newsletter Jan 2021 |
emailEventType | Either Click or Open when concatenated with campaign forms the AlterianQueue_location | click |
message | Automatically added |
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redirect | Where a tracking link is required this is the URL of the page the link should redirect to. | https://www.alterian.com/real-time-customer-experience-platform/forrester-wave-leader/ |
loopcount | Automatically added |
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Rule Group | Automatically added |
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Rule Type | Automatically added by Alterian queues |
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Sequence Number | Automatically added |
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Time Stamp | Automatically added |
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Trace | Automatically added |
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Is Control | Standard Is Control flag will be mapped by the Get CXID |
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