Identify Email Clickthrough

The Identify Email Clickthrough Public Template has been designed specifically for use with our Email Manager and third party ESP integrations. This Template when used in our standard page tracking Rules looks for an Email recipient arriving on the page through one of our tracked links. It pulls out the identification value we provide in the URL, in this case a parameter called “DDERH”, and we use this value to identify who it is.

This allows us to track the user from the Email onto the website and then onto conversions and other interactions.

Open

The Template takes the querystring and the three channelagentids and then identifies if a “dderh” parameter is available in the Querystring. If it exists we know it’s a very good identifier of an individual, after all it was derived from an email address. We use this value as ChannelAgentID1 and adjust the other ChannelAgentIDs accordingly.

ChannelAgentIds should be passed through in the Rule in quality order with the “better” identifying values as higher ChannelAgentId values. The value we get from our Email Manager integration identifies a specific individual so this is almost always better than the website cookie that is used as an identifier on most pages.

To ensure these differences in quality are honoured we will add the Email Manager Tracking value (dderh) as ChannelAgentId1 with any other ChannelAgentIds set being pushed down to the next available ChannelAgentId. Where all three ChannelAgentIds are used this will result in the original ChannelAgentId3 being replaced and not used.

In the majority of cases the next location the user goes to will have this value so we will link them togather.

Input Data

Field Mapping

Configuration

No configuration required

Output Fields