Read Customer Attribute
- Ben Clark
The customer attribute table contains preloaded attributes providing enhanced information about an individual. This is very useful in our Journey Analytics solution providing extra colour and detail on the types of people performing actions.
This information is also useful within Journey Orchestration. Knowing an individual is a specific “type” or sits within a particular band allows optimised targeting and segmentation especially within the switch case functionality.
This public template will take the individuals CXID and lookup the chosen customer attribute placing the value in the flow of the rule within a field. You can then switch on the value optimising your interactions.
Input data
Field | Description | Example |
|---|---|---|
CXID | This template uses the CXID in the flow of the rule to lookup the corresponding Customer Attribute information and place this into the flow of the rule. |
|
Configuration
Field | Description | Example |
|---|---|---|
AlterianQueue_customerAttributeTable | Identifies the table that where the CXID should be looked up | Defaults to CAT |
AlterianQueue_customerAttributeTableFields | Often populated as a picklist this allows you to choose the CAT table value to read into the flow of the Rule | Churnrisk |
Output Data
Field | Description | Example |
|---|---|---|
attributeName | A field matching the chosen field will be created. It will by default be called “attributeName” but will contain the value of the field that was selected for example “Churnrisk”. | attributeName |
The attribute field is called “attributename” by default. You should have an “alterianqueue_customerattributetablefields” picklist parameter value configured that provides all of the fields you are using in your customer attribute table. If this is not configured please contact Alterian to discuss setting this up.