Event Queues

Your Rules can run independently within Alterian Journey Orchestration without the requirement to send any data back to Journey Analytics or the Business Information reports.

In most cases however you will want the running of the rule, the information contained within the rule and the CX decisions created to be used in your reporting. This could be your Journey Analytics, your success calculations or our integrated CX Reports

Getting the required information into your reporting is easy. Use one of the three Public Template Event queues below.

Customer Attribute data

As individuals interact with your Rules we gather useful information on the decisions made by the Rule, the location of the rule and details on the individual interacting.

Our Journey tracking graphs use this information to show your users Journeys across various interaction points, these could be viewing various pages on a website, an interaction with a call centre or clicking through an email.

The question our customers come up with most is “Why” was that Journey followed or “Why” was that offer the one that generated a conversion?

The more information we know about a Individual the better we understand why these things occured.

To meet this requirement we provide Customer Attribute data . This allows our customers to uploaded useful information on your customers to Alterian CX and have this information automatically available for Custom Dashboards and for filtering the Journey Analytics screens.

The Public event queue Public Templates that feed data to Engine contain a parameter (AlterianQueue_customerAttributeTable) that can reference a table with the CXID as the key. *

Once configured each time an event is passed to Alterian Journey Analyics any data from the Customer Attribute Table linked to the corresponding Customer Experience ID will also be passed through.

As long as you keep the Customer Attribute Table up to date you will be able to understand much more clearly “who” does what and why.

For example you will be able to filter by customer value decile to see how your bigger spending users interact with your website or use customer type to identify why one offer may have been better than another.

*Contact Alterian Support to organise the creation of this table.