track-email-manager-email - Alterian CX Email Tracking Rule
- Ben Clark
Knowing how an interaction with your brand started is very useful. It allows you to personalise the experience making it as relevant as possible. It also allows retrospective investigations into differences in journeys. For instance, how do customers arriving from the monthly newsletter journey through your website compared to those arriving directly. Could you improve the interactions to ensure they find what they want at the end of the Journey?
To meet this goal, we need to understand better how people arrive. To assist with this, we have created a Public Rule that can be used throughout our customers marketing, CX and social campaigns.
Simply copy the track-email Rule from the Public Client into your Client to start using it.
As part of the process we will create a “DDERH” parameter derived from the email address of the individual and append this as a query string to the clickthough URL provided. This provides enhanced tracking functionality through the Alterian tracking rules track-web and track-web-with-conversions when these are also used.
| Tile | Customer Created or Public Template | Purpose | More Information |
|---|---|---|---|---|
1 | Email Manager Input | Public Template | This template has been developed to work with Alterian Email Manager allowing our Email Manager customers to track email clicks and opens using Alterian CX with no customer email content changes.. | |
2 | Get CXID | Public Template | Identifies the individual | |
5 | Update Engagement Score | Public Template | Increments the Engagement score. By default it is incremented by 1 each time this Rule is run by a user. Those clicking on multiple links will quickly increase engagement. | |
6 | Event Queue - Tracking | Public Template |
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7 | Write to Log | Public Template | Provides logging to ensure the rule is working correctly. |
Configuration
The same Rule can be used to track email opens and clicks. The parameters passed through control this.
Tracking opens
At a minimum the Campaign and the Recipient (Email Address) are required. Both of these fields will be available via your ISP as elements of personalisation. This URL is linked to the calling of a 1x1 pixel gif that is provided back when called.
https://acadiantravel.dde.alterian.net/invoke/prod/acadiantravel/track-email?campaign=Newsletter_Jan_2021c
Open Tracking | Required | Description | Maps to… |
|---|---|---|---|
| Mandatory | Alterian CX Rule URL |
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| Mandatory | Campaign name. With eventtype “Open” or “Click” this automatically maps to AlterianQueue_Location | AlterianQueue_Location |
| Mandatory | Recipient or other identifier, for example Twitter handle. | AlterianCX_channelagentid1 |
Tracking links
This Rule can track any type of link. For simplicity we’ll talk about tracking email links but the same logic can be applied to social media posts or other channels.
https://acadiantravel.dde.alterian.net/invoke/prod/acadiantravel/track-email?campaign=Newsletter_Jan_2021&recipient=someone@isp.com&link=hotelscaribbean&redirect=http%3A%2F%2Fwww.acadiantravel.co.uk%2Fcaribbeanhotels-bestof&link=caribbean_bestof
Link&channel=email Tracking | Required | Description | Maps to… |
|---|---|---|---|
| Mandatory | Alterian CX Rule URL |
|
| Mandatory | Campaign name. With eventtype “Open” or “Click” this automatically maps to AlterianQueue_Location | AlterianQueue_Location |
| Mandatory | Recipient or other identifier, for example Twitter handle. Often Email Address is used when tracking emails. | AlterianCX_channelagentid1 |
&link=hotelscaribbean | Optional | Identification of the link in the email being clicked upon. This allows you to differentiate between multiple links with the same redirect URL. | AlterianQueue_Position |
&channel=email | Optional | This will default to email | |
| Mandatory | This is is the location that the person clicking will be redirected to. The existence of this parameter informs the Rule that this is NOT a request for open tracking. The redirect URL should be URL encoded. |
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