Update Engagement Score
- Ben Clark
Update engagement score will increment the existing engagement score either up or down. The value could be defaulted or set in the Rule via standard parameters.
Input Data
Field | Description | Example |
|---|---|---|
AlterianCX_cxid | CXID |
|
engagementScoreIncrement | Field automatically created by Journey Orchestration and will auto map |
|
Configuration
Parameter | Description | Example |
|---|---|---|
engagementScoreIncrement | The Value to Increment the engagement score by. This could be positive or negative | 100 or -50 |
engagementScoreColumn | The name of the column where the engagement score is stored. By Default this is set to engagementScore and it should be left like this in the majority of cases. It is possible customers may want engagement scores linked to specific activities, for example a Sale. This functionality will allow an Sale specific Engagement Score to be created and stored. | engagementScore |
Processing
This tile template will take the CXID field in the flow and increment or decrement the existing engagement scores over day and months by the value set by the engagementScoreIncrement parameter or the engagementScoreIncrement field being used.
The engagementScoreDayTimeseries and engagementScoreMonthTimeseries fields are both added to the flow of the rule for the use of other fields and the engagementScoreMonthTimeseries will map to the engagement score field in the Queue Public Templates.
Output Data
Field | Description | Example |
|---|---|---|
AlterianCX_cxid | CXID |
|
engagementScoreIncrement | Journey Orchestration passes the Engagement value change value through in this field so it can be picked up in the Event Queue allowing more detailed study on what changes engagement. |
|
engagementScoreDayTimeseries | Provides the Engagement score over the last 60 days. The values collected in the past have a decay added to reduce the importance of older actions. | 235 |
engagementScoreMonthTimeseries | Provides the Engagement score over the last 36 months or three years. The values conllected in the past have a decay added to reduce the importance of older actions. This field will automap to the engagement score field in the Event Queue Public Templates. | 1200 |