Janes Birthday Offer
- Ben Clark
Janes Birthday Offer - Overview
You want to reward your Jane for her continual brand loyalty. Jane submitted her birth date in a form when she signed up on the website. This was stored in the Journey Analytics cache and is available for CX offers.
Jane arrives on the homepage - Jane’s browser fingerprint is immediately matched to an existing CXID that is linked to the birthday date. Journey analytics is able to confirm that today is in fact Janes birthday!
The birthday10 offeridentifier is passed through by the rule. This Rule then automatically looks up this offerIdentifier up in the offer management Rule and on finding it provides the fields below back to the rule.
This allows the rule to provide a pop-up with offer specific copy and values in millisenconds for Jane.
Jane enters the BirthdayToday voucher at checkout and gets 10% of her order.
If the voucher was for use only on Janes birthday the Offerenddate could be updated by the rule and stop this from working on subsequent days!
Janes Birthday Offer - Values
The Offer Management rule passes these details back
Field | Description | in this use case | Result for Jane |
|---|---|---|---|
default | Whether this was a default or not | N |
|
offeridentifier | This identifies the field in the Rule flow where a decision on the type of content required was set. This was be used to lookup an appropriate offer. | birthday10 |
|
matchedOfferIdentifier | This identifies the offer that has been provided back by the Offer Management Rule. In some cases where the offeridentifier matches the offer directly both the offeridentifier and the matchedOfferIdentifier will be identical. Where defaults are used the matchedOfferIdentifier may be different. In essence this is the offer that the Offer Management Rule has provided back | birthday10 |
|
value | The specific value of the offer. This could be a number highlighting a percentage discount on an order or something that highlights to the CSM the band to offer on renewal | 10 | Jane see’s a popup stating Happy Birthday have a discount on us of 10%. Please apply at checkout |
staticValue | Allows Offer content to be passed through independently of the value | Happy Birthday have a discount on us |
|
offerCode | This could be used where the offer being provided is dependent on a users action. For example the offercode provided in the rule is summersale10 and this provides a discount of 10%. This could be flashed up to the user by the CMS. The offer is not taken up and applied until it is added to the voucher / coupon field at checkout. | birthday10 |
|
default | Whether a default was used | N |
|
offerStartDate | When the provided offer started |
|
|
offerEndDate | When the provided offer will end - Could be used in conjunction with the offerCode to time limit the use fo a code. |
|
|
live | Whether the Offer is currently live | Y |
|