Customer Attributes

As individuals interact with your Rules, we gather useful information on the decisions made by the Rule, the location of the rule and details on the individual interacting.

Journey Analytics uses this information to show your users Journeys across various interaction points, these could be viewing various pages on a website, an interaction with a call centre or clicking through an email.

The question our customers come up with most is “Why” was that Journey followed or “Why” was that offer the one that generated a conversion?

The more information we know about a Individual during the journey the better we understand why these things occurred.

We have Customer Attributes to provide this detail. We allow our customers to upload information on your customers to Alterian CX and have this information automatically available for custom dashboards and for filtering in Journey Analytics.