Impact on the Channel Source event creation
When you use the parse campaign tracking tags Public Template in your rules you will affect the behaviour of the GETCXID and the value it uses when creating events.
For events related to the channel source only, we implement the following adaptations.
Keep in mind that our goal is to track the source of individuals with this event - how they accessed whatever we're tracking, whether it's through the web, app, etc.
So, in practice:
If AlterianCX_InboundSource is blank, we utilize the domain. If it's populated from the parsing of campaign tracking tags in the parse campaign tracking tags Public Template, we use AlterianCX_InboundSource for the LOCATION.
If AlterianCX_InboundMedium is blank, we use Alterianqueue_channel. If it's populated from the parsing of campaign tracking tags in the parse campaign tracking tags Public Template, we use AlterianCX_InboundMedium for the CHANNEL.
This should mean that if this UTM tag was used:
?utm_source=facebook&utm_medium=social&utm_campaign=sale
For a "Channel source event," we would get:
Location: Facebook
Channel: Social
This allows us to understand what led someone to the interaction (e.g., Facebook) and the broad category in which it falls (e.g. Social).
Other examples
Here are a few more examples to illustrate how the tracking mechanism works with different UTM tags:
UTM Tag:
?utm_source=twitter&utm_medium=social&utm_campaign=product_launch
Result for "Channel source event":
Location: Twitter
Channel: Social
UTM Tag:
?utm_source=google&utm_medium=cpc&utm_campaign=advertising
Result for "Channel source event":
Location: Google
Channel: CPC
UTM Tag:
?utm_source=newsletter&utm_medium=email&utm_campaign=monthly_update
Result for "Channel source event":
Location: Newsletter
Channel: Email
UTM Tag:
?utm_source=instagram&utm_medium=social&utm_campaign=summer_promo
Result for "Channel source event":
Location: Instagram
Channel: Social
These examples showcase how the UTM tags, when properly configured, provide valuable information about the source and medium of the traffic, helping to categorize and understand user interactions in terms of location and channel.