Impact on the Channel Source event creation

When you use the parse campaign tracking tags Public Template in your rules you will affect the behaviour of the GETCXID and the value it uses when creating events.

For events related to the channel source only, we implement the following adaptations.

Keep in mind that our goal is to track the source of individuals with this event - how they accessed whatever we're tracking, whether it's through the web, app, etc.

So, in practice:

1. If AlterianCX_InboundSource is blank, we utilize the domain. If it's populated from the parsing of campaign tracking tags in the parse campaign tracking tags Public Template, we use AlterianCX_InboundSource for the LOCATION.

2. If AlterianCX_InboundMedium is blank, we use Alterianqueue_channel. If it's populated from the parsing of campaign tracking tags in the parse campaign tracking tags Public Template, we use AlterianCX_InboundMedium for the CHANNEL.

This should mean that if this UTM tag was used:

For a "Channel source event," we would get:

• Location: Facebook

• Channel: Social

This allows us to understand what led someone to the interaction (e.g., Facebook) and the broad category in which it falls (e.g. Social).

Other examples

Here are a few more examples to illustrate how the tracking mechanism works with different UTM tags:

1. UTM Tag:

• ?utm_source=twitter&utm_medium=social&utm_campaign=product_launch

  Result for "Channel source event":

  • Location: Twitter

  • Channel: Social

• UTM Tag:

• ?utm_source=google&utm_medium=cpc&utm_campaign=advertising

  Result for "Channel source event":

  • Location: Google

  • Channel: CPC

• UTM Tag:

• ?utm_source=newsletter&utm_medium=email&utm_campaign=monthly_update

  Result for "Channel source event":

  • Location: Newsletter

  • Channel: Email

• UTM Tag:

• ?utm_source=instagram&utm_medium=social&utm_campaign=summer_promo

  Result for "Channel source event":

  • Location: Instagram

  • Channel: Social

These examples showcase how the UTM tags, when properly configured, provide valuable information about the source and medium of the traffic, helping to categorize and understand user interactions in terms of location and channel.