Category Management
- Ben Clark
Journey Orchestration provides a simple way to provide very targeted “decisions” allowing customer interaction points across a myriad of channels to provide an optimal experience for a user.
In almost all cases it’s information about the individual interacting in real time that allows the most highly optimised decisions.
One of the most common customer use cases we see is the ability to assess engagement and interest in specific elements of content or use of specific channels. Examples include looking at family holidays on a travel website or terms and conditions in a renewals-based business. Each allows us to apply intent and create offers that address this.
The Category Management Public Templates has been designed to simplify this process.
The suite of Category Management Public templates have been designed to offer the following capabilities:
Manage your Categories in a centralised location - You can adjust your Categories in a single location benefiting initial tagging and future adjustments
Lookup the Categories a specific page sits in, enabling specific offers and an understanding of how many times it has been visited.
Count the Categories visited by Hour, Day, Total
Provide the “Top” Categories over Hour, Day and Total
Understand which Categories a specific individual is interested in.
More Information