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Category Lookup

Category Lookup

The Category Lookup Public Template is available to all customers but must be used in conjunction with the Category Management rule. To use it, pull the Public Template into your Rule after you have created your Category Management

This rule simply passes a URL to the Category Management Public Template and gets a Category identifier back any linked engagement score, a Conversion identifier and Conversion value.

Save the Rule and name it appropriately.

Input Data

Field

Description

Example

Field

Description

Example

categoryLookupUrl

This is commonly mapped to the urlPath field. If a more appropriate field holds an indication on the location of the Rule then this can be mapped instead.

www.acadiantravel.co.uk/family/hotels

Field Mapping.

 

Once Saved, open Parameters to manage the Rule.

 

Configuration

Parameter

Description

Example

Parameter

Description

Example

CategoryManagementRule

Identifies the Category Management Rule to use to lookup the Category. By Default this is set to the standard sister Public template “category management”. You can create other Category management rules and link to those here if you decide to use more than one category management Rule.

acadiantravelcategorytracking

conversioncategorymanagement

Category management

 

Output Fields

Field

Description

Example

Field

Description

Example

DDE_Client

Pass through the client calling this lookup.

Demo

DDE_Target

Pass through the client calling this lookup.

Dev, Prod or Test

AlterianCX_Referrer

The standard referrer field has been added here to aid field mapping. If a more appropriate field holds an indication on the location of the Rule then this can be mapped instead.

www.acadiantravel.co.uk/family/hotels

categoryLookupUrl

URL of the category

 

category

What Category was returned as the result of the Category Lookup.

Family

engagementScoreIncrement

Engagement score value returned from the Category Lookup. I.e Family Category engagement score is 4. This will be returned.

4, 10, 1000

IsConversion

Allows you to identify this specific row as a Conversion event. This accepts True.

True

conversionValue

A monetary value attributed to the conversion. This can be mapped to the appropriate Conversion Queue field to provide an indication on the importance of the conversion

2, 10 , 1000

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